You might notice something different about Urban Light this Saturday. For one hour, between 8:30 pm and 9:30 pm, the 220 vintage lampposts will go dark.
LACMA is participating in Earth Hour, a global movement organized by the World Wide Fund for Nature (WWF), to raise awareness for energy conservation by turning off the lights of our iconic sculpture. Last year, over 7,000 cities and 154 countries participated in this event, in which everything from a singular office to monumental landmarks were darkened for one hour.
Urban Light won’t be the only landmark to go dark on Saturday—we hear the the Eiffel Tower will also be participating.
The museum is already doing its part to promote energy conservation and promote the benefits of renewable energy. Urban Light is powered by solar panels, which are located above BP Grand Entrance. Although the energy required to power Urban Light is sourced from environmentally conscious means, LACMA, with artist Chris Burden’s permission, will allow the work of art to go dark as a symbolic support of Earth Hour and spotlight what can be accomplished using clean, renewable energy sources.
Help spread the word about Earth Hour via social media. Take advantage of this rare occasion when Urban Light goes dark, and snap your photos of the sculpture and tag it with#EarthHour on Instagram and Twitter. Your photo will be part of a pool of supporters that, collectively, will make a difference in bringing awareness to this important cause.
Want to do more to help the planet? Earth Hour also recently launched its crowdfunding platform. Through this platform, individuals can affect real, tangible change in projects that are important to them. Invest in protecting the Amazon, help Canada go renewable, fund a ranger, or suggest a project to be crowdsourced.
Linda Theung, editor